India, being an agricultural nation most of the population live in rural areas. Rural development has a significant impact on the economic growth of the country. Developmental process without inclusion of rural India would be asymmetrical and unsustainable. It is the duty of the educated masses, especially qualified professionals in rural management to assist the economically backward rural population in their process of development so that the whole nation could achieve progress and prosperity. Hence rural management as a career has great prospects in an agrarian economy like India. For those who are deeply concerned about the nation's development, rural management is the right choice to fulfill their desire. Government is also taking part in upgrading rural sector, by investing huge amounts for the development of the people living in rural areas. All Five Year Plans were focused towards the special benefit of the rural community. Apart from the Government of India, many voluntary agencies, banks and private companies are also supporting rural development and rural management. Though the rural mass is aware of globalization and they are ready to change themselves, management is essential for its growth as well as to be in tune with various technical and non-technical advancements in the rural sector. And here comes the importance of rural managers who can manage agriculture sector in the global arena. Rural Management is one of the disciplines devised to meet the development needs of the country. Rural management is the study of planning, organizing, directing and controlling of co-operatives, agri-business and allied fields. It applies the knowledge of management studies in the rural context. Most of the courses in this field are designed in such a way that the concepts are applied in real life through training in rural areas involving diverse case studies and interaction with rural people. Rural Management requires intense interest in rural based sectors and rural development, as it encompasses managing the development process in rural areas . Rural Management equips an aspirant with skills and expertise to manage rural resources effectively. Programmes in rural management help students to absorb the necessary managerial abilities like leadership, decision making, communication, planning and execution of developmental projects for rural society. The Rural Management Professional’s main work is systematic planning and execution of rural development schemes, thus lending a hand to develop the lives of people in the rural areas. They look at ways and methods of increasing profitability and sustainability of organizations that are involved in rural management. ________________________________________ Eligibility Minimum qualification to take a course in rural management is Bachelor’s degree in any stream or its equivalent qualification with a minimum of 50% marks in aggregate from a recognised institute. Admission is made through entrance tests conducted by the institute concerned, which follows group discussion and personal interview. There are Bachelor courses as well as Post graduate courses in rural management. Bachelor course is of 3 years duration and Post graduate course of 2 years duration. A course in rural management includes training in agri-business, rural marketing, NGO management, micro finance, corporate social responsibility management and more. The objective of the course is to train professional managers to help create new organisations of rural people and manage them, and providing training and support to practicing managers in rural sector. Personnel attributes The essential skill set that one should possess is a willingness to work in rural areas. An aspirant for this field should possess good communication skills, knowledge of local languages, ability to handle masses, analytical reasoning, leadership skills, problem solving skill, ability for working with clients with diverse interests, interest in farming, planning etc.