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Photography is a unique and creative medium of self-expression. It is an art form requiring aesthetic sense as well as technical expertise. A hobby that can be made profitable by going professional by the talented. With the explosion of the communication network, the growth of advertising and media and the fashion boom, and digital photography, it has now become a profession with great commercial value. Photos are an essential part in both print and electronic media. So this is an area offering great scope for those who have an interest and attributes needed to be a professional. Being a creative medium, photography requires more of inherent talent for success than formal training. However training hones the inherent skills and help to shine in this competitive field with various specializations like portraiture, fashion and advertising photography, journalistic photography, wildlife and outdoors photography etc. Creating a commercial quality photograph requires the skill for choosing and presenting a subject in a way to achieve the maximum effect with the appropriate equipment. One should have a definite know how of the angle, lighting and the latest equipments and technology to make a name in the field. Eligibility Educational: There are no specific academic requirements for full time courses in photography, however, candidates who have cleared the 10+2 exam are eligible for the diploma/certificate courses in photography. There are many students who learn photography along with their college degree, doing a part-time course. Besides the Certificate and Diploma courses in the field, Photography is also offered as an optional subject for a bachelor's degree in Fine arts. Some institutes offer full fledged B.A courses in photography of three year duration. Besides the academic requirements, having a background in computers or electronics, related work experience and training is beneficial for making a break in the field. Personal attributes: Successful photographers are creative individuals who can think and communicate in visual terms. They are able to interpret a client’s needs, translating their ideas into images that work. Thus photography basically requires a keen, observant eye, and an intelligent, curious and perceptive mind. A photographer must have full knowledge and command over the variety of cameras, lights and props, and all kinds of photographic techniques. They should have a sense of light and shade and the magic of colours. Photographer must have creativity, determination and good powers of observation. They must also have the ability to work quickly under pressure, in difficult conditions and irregular hours. ________________________________________



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