Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one's creative potential to a very high degree. It demands a lot of hark work and effort but at the same time offers enormous scope. Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualising concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc. It is a good career option which does not require much investment and offers a lot of independence and flexibility. No formal degree or qualification is required, but the person should have a genuine passion for conducting events, have very good organising ability and be flexible to work for long hours. Eligibility Event Management is an activity which constitutes visualization, creativity, meticulous planning and venue management. To become an efficient event manager, there is no need for a certified qualification. Graduates with excellent public relation and networking skills can enter this field. Some institutes are offering specialized diplomas and advanced diplomas in Event Management with the aim to churn out suitable candidates. How ever to become an event manager in a reputed firm or company, one must have an MBA degree along with good public relations. Having a degree in public relations along with your Masters in marketing is an added advantage, as a PR graduate comes out with top-level media communications skills. Personal Skills An event manager should have good communication skills, be confident of accepting challenges and an ability to understand and react properly to a given situation. They must have creativity and organizational skills. Team spirit and leadership skills are the other prerequisites. They have to look into every minute details of the event.