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Corporate Communication

For administrating a business efficiently, good communication must be established between the management and staff as well as with the suppliers, investors and customers. Communication plays a major role in the conception, implementation, monitoring and reporting on all corporate or business activities. It is through communication that the stakeholders (i.e person, group or organization that has direct or indirect stake in an organization) can understand a company's purpose, goals and values. Until a few years ago, companies or organizations communicated with their employees through internal bulletins and with their customers through press releases. But with global competition of businesses on the rise, the importance of communication has increased manifold, as it has become the key factor that determine the success of a company. Major companies or organizations consider communication as an effective tool to expand their business and they have their own communication team with efficient communicators. Here comes the importance of corporate communication. Corporate communication is the communication process that is mainly used for corporate or business purposes which takes place within and beyond the organization. The term is widely used to describe a variety of management functions related to an organization's internal and external communications. Internal corporate communication refers to the communication within an organization that may include group discussions, motivational activities, business meetings, conferences, presentations etc. The conducive work atmosphere between the employees and the productivity of an organization can be increased by the internal corporate communication. External corporate communication is the communication of the business or corporate organization with its investors, customers and other corporate entities by means of marketing and advertising. It is by the external corporate communication that a company portrays its brand identity to the entire corporate world. Various kind of advertisements, promotional events, business proposals can be included in the external corporate communication. Corporate communication may often be confused with public relation. Though both fields involves the monitoring and evaluating of public attitudes between an organization and public, corporate communication is far more an intense and strategic method of communication than public relations. Depending on the situation, corporate communication has to communicate strategically and has to come out with different solutions for different scenarios. As a whole, corporate communication is a broad field which covers several other fields like advertising, public relations, investor relations, brand management, internal communication, event promotion, marketing, crisis control etc. The field of corporative communication has undergone radical developments over the years and has become an exciting and full-fledged career option. Those with a flair communication skills can excel in this lucrative business field. Job openings in corporate communication has also increased as the companies are becoming more serious about its reputation and image. It is the corporate communicator or corporate communication managers who are responsible for creating and maintaining the brand and looking after the organization's reputation. Almost all the communicative functions of a company with various national and international organizations are carried out by these people. ________________________________________ Eligibility Educational: A formal degree or diploma in the field of mass communication/ public relation/ advertising etc. can help one to get an easy entry into the sector of corporate communication. Communication education will help one to understand and grasp things faster. More than the degree, those with a flair for English writing, analytical skills and good command over English grammar can make an excellent future in this career. Corporate communication is not taught as a separate course. Most courses in corporate communication are offered along with the courses in public relation. There are also specialised programmes in marketing communications and media management that cover the areas handled in corporate communications. The courses in mass communication, public relation and advertising are offered at the graduate, post graduate, certificate and diploma level. Candidates who have passed plus two/ H.S.C or equivalent from any stream can enroll for the 3 year bachelor degree courses. Corporate communication is the sector which covers all aspects of an organizations execution. Therefore apart from the educational qualification, professionals in this field are required to have an in-depth knowledge about the organizations marketing strategy and business development. Personal Attributes: Excellent communication skills, both written and spoken, is the most essential element required in this new generation career. They should be very responsible, quick learners and able to understand various circumstances and variety of people. As these people have to deal with a wide range of people, they should have a pleasing personality. They must possess all the qualities to be a team leader, should be polite and have enough confidence to face new challenges. A keen eye for detail, quick decision-making capability apt to the situation, good organizing abilities, sociability and the ability to get on with all kinds of people are added advantages. Soft skills like networking, inquisitiveness and time consciousness are also important.



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